How to write a compelling value proposition? And other useful marketing blogs

How to write a compelling value proposition

A compelling value proposition is your chance to tell potential clients what you offer, why it matters, and how it's better than anything else out there. But, crafting a compelling value proposition isn't always easy. That's why we've put together this guide to help you articulate a value proposition that will resonate with your target audience. Here are 6 steps to writing a winning value propsotion.

What to include in an investor presentation

If you are a company seeking investment, you need an investor presentation that captures and retains the attention of your audience. The best investor decks are concise, clear and compelling. They demonstrate your company's strengths, articulate a compelling value proposition, and communicate your significant growth potential. Here are the 7 essential elements to include when building an investor presentation that will help you secure investment.

Why Hire a Strategic Marketing Consultant?

Hiring a strategic marketing consultant can bring a wealth of benefits to your business. With their expertise, objectivity, strategy development, market intelligence, and focus on measurement and optimization, they can help you take your marketing efforts to the next level and achieve better results for your business.

5 B2B Technology Marketing Cliches to Avoid 

Using clichéd phrases and buzzwords in your tech marketing can detract from your message and make it harder for potential customers to understand the value you can bring to their business. By avoiding these 5 B2B technology marketing clichés, you can ensure that your messaging is unique, impactful, effective, and above all, not clichéd.