Brief: Create a GTM plan to launch a new SaaS pricing software solution

Outputs: Market feasibility study, value prop creation, beta test programme set up and participants recruited, sales presentation, website, explainer videos created and social media templates created

Brief: Create a GTM blueprint to hand off to existing marketing team

Outputs: GTM Blueprint including company and product messaging document, OEM pricing analysis, vision and mission refinement, presentations and connecting GTM to product roadmap

Brief: Create a social media strategy for a UK start up

Outputs: Social media strategy report including recommendations on increasing online orders from social channels and analytics to measure success of strategy implementation.

Brief: Refresh an investor deck to help secure Series B funding for a tech start up

Outputs: New investor messaging and presentation that articulated the benefits and commercial opportunity of a complex AI software system. Visualising a complex business model and product suite and refining the supporting talk track

Brief: Create a rebrand blueprint and guidelines to support new brand

Outputs: Review of existing brand, create rebrand checklist and activation plan, internal enablement presentations to launch brand and formulating associated messaging

Brief: Improve lead quality for EMEA technology business

Outputs: Design a new lead scoring model that considers lead demographics combined with a behavioural score that considers web visits, events attended, content consumed, email behaviour etc. Coordinated the implementation of scoring model into Marketo and Salesforce